See how much returns are costing your store, and how much profit you gain by using FitEz AI size recommendation software.
See the true cost of returns to your business
See how much you can save by reducing returns
Fashion ecommerce is booming, but so are returns. For online clothing retailers, product returns are among the largest hidden costs dragging down profits. The majority of these returns are due to sizing mismatches, frustrated customers, and the ongoing challenges of online fit. Industry data show return rates for apparel hover between 20% and 40%, making fashion the ecommerce sector with the highest return rates. Every returned item erodes margins and increases operational complexity for brands.
This is why we created the Returns Cost Calculator and ROI Calculator. With these two powerful tools, online fashion brands finally have a way to see exactly how much money is being lost due to returns, and how much profit can be unlocked with FitEz's AI-powered size recommendations.
Ecommerce fashion returns are a complex and expensive challenge. Unlike electronics or books, clothing presents subjective fit issues that create uncertainty for shoppers. Return rates for clothing typically land in the 24–26% range in both the US and UK, with subcategories like fast fashion, womenswear, and shoes regularly exceeding 30%. US market research confirms that apparel accounts for more returns than any other product type.
The vast majority of these returns are due to fit and size issues: up to 67% of fashion returns are attributed to sizing, with "too small" being the most frequent complaint. "Bracketing," the practice of ordering multiple sizes and returning unwanted ones, continues to rise. Inaccurate size charts, inconsistent fit across brands, and the inability to try before buying drive these figures higher.
Returns aren't just a logistics issue, they translate to real financial loss. US retailers face nearly $890 billion in returns annually, accounting for over 17% of all retail sales. The direct cost per return (postage, processing, repackaging) typically ranges from $10–$25 per item in the US and UK. Hidden costs include restocking, damaged inventory, and lost sales opportunities.
The Returns Cost Calculator brings clarity to the magnitude of the problem. Simply input:
…and instantly see how much is being lost each year due to returns.
For brands earning $10M in annual revenue with a 25% return rate, losses can easily reach into the millions annually, even before considering reduced customer lifetime value or brand reputation. This aligns with detailed benchmarks showing overall return rates of 24–30% for general apparel and 28–34% for subcategories like women's fashion, shoes, and plus-size.
Understanding your actual return cost lets your business:
After exposing current losses, the ROI Calculator reveals the financial upside of deploying FitEz's AI size recommendation software. The calculator outputs a projected ROI percentage—translating operational changes into pure financial gain. Case studies show that AI sizing platform can reduce size-related returns by up to 33% and elevate conversion rates by 5–8% on average. Typical scenarios show a 10x or greater return on technology investment for scaling online brands.
Deploying FitEz delivers measurable results where online apparel brands need them most:
Industry benchmarks and case studies confirm these gains, especially for mid-market and enterprise brands seeking sustainable growth.
These calculators are built for all types of fashion ecommerce operations, especially:
With 67% of returns attributed to fit or sizing, and fashion’s average return rate surpassing 25%, these calculators provide critical business intelligence for online fashion stores.
Step 1: Enter your revenue and returns data into the Returns Cost Calculator.
Step 2: Instantly see your total annual financial loss attributed to returns.
Step 3: Use the ROI Calculator to project performance boosts and cost savings.
The average fashion brand takes under five minutes to see actionable insights with these tools, and many uncover immediate opportunities for cost recovery.
How accurate is the calculator?
The calculators are directional and based on your inputs. They are designed to model realistic industry averages while highlighting the scale of the problem.
Is this tool only for fashion brands?
Yes. While ecommerce returns affect other industries, the calculators are specifically tailored for clothing and apparel businesses where sizing drives the majority of returns.
Can international clothing brands use it?
Absolutely. Whether you sell in the US, UK, Europe, or globally, the calculator adapts to your inputs to show local return challenges.
Returns are eroding your profits every single day. What feels like a normal cost of doing business is actually a hidden iceberg sinking your margins. With the Returns Cost Calculator, you finally see the scope of the problem. With the ROI Calculator, you see the solution.
FitEz delivers real, measurable business impact: fewer returns, more conversions, happier customers, and higher profits.
Take control of your profit margins: try the Returns Cost & ROI Calculator now and see instant results.
Schedule a demo today and discover why FitEz is your smartest tech investment this year. Embrace AI-driven precision to delight your customers and boost profits.